According to FrontOfficeSports (FOS) – The cost of a 30-second Super Bowl ad is $7million. So if you want to promote your business during the Super Bowl then you have to pay $7million to the advertisement company.
You can see the rise of the cost of a 30 second Super Bowl advertisement throughout history. Here are the costs shared by FOS on X.
Cost of a 30-second Super Bowl ad:
— Front Office Sports (@FOS) February 6, 2024
1967: $42,500
1970: $78,200
1975: $107,000
1980: $222,000
1985: $525,000
1990: $700,400
1995: $1.2 million
2000: $2 million
2005: $2.4 million
2010: $3 million
2015: $4.25 million
2022: $6.5 million
2023: $7 million
2024: $7 million pic.twitter.com/8kK8FwdweB
It has been steadily increasing over the decades, reflecting the immense popularity and reach of the event. Back in 1967, a mere $42,500 secured a spot during the big game. By 1975, that figure had risen to $107,000, a significant jump in just a few years.
As the years went on, the price continued its upward trajectory. By 1990, advertisers were shelling out over $700,000 for a half-minute slot, demonstrating the increasing value placed on Super Bowl commercial airtime. The turn of the millennium saw a remarkable milestone, with the cost hitting the $2 million mark in 2000.
The trend persisted, with 2005 seeing a further climb to $2.4 million and 2010 reaching $3 million. By 2015, advertisers were forking over a staggering $4.25 million to get their message across during the Super Bowl, underscoring the event’s status as a premier advertising platform.
In more recent years, the price has continued its upward march. In 2022, the cost surged to $6.5 million for a 30-second spot, and just a year later, in 2023, it reached $7 million. Now, in 2024, the price remains at $7 million, cementing the Super Bowl’s reputation as one of the most expensive advertising opportunities globally.
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